Google Chrome 68 has Rolled Out: The Importance of Getting an SSL Certificate on Your Website
Is your website secure? Do your visitors feel confident using your website? Securing your website with an SSL certificate is more important now than ever, and if your website isn’t configured to use SSL encryption it’s time to get it done!
It’s 2018 and Google has made yet another change to its search algorithms. With the roll out of Google Chrome 68, Google will begin penalizing websites without an SSL certificate.
So, if you still haven’t added an SSL certificate and switched your website over to HTTPS, your website’s search rankings may start being effected.
Google will start flagging websites without an SSL certificate using the dreaded “Not Secure” message.
What is HTTPS & SSL?
HTTPS stands for Hyper Text Transfer Protocol Secured and is an application protocol created to secure website communication. It is designed to protect the privacy and integrity of data exchanged online. In order to enable this protocol, a Secure Sockets Layer Certificate (SSL) must be installed on your server. Originally HTTPS was only used if you were selling items on your website, but lately Google and others have made a huge push of to encrypt the entire web, both for security, site speed, and ranking factors
Benefits of HTTPS
- Increased Google Rankings
- Improved Security
- Updated Browser Labels
- Increased Conversions
- Increased Customer Confidence
Securing your website in an HTTPS environment is a multi step process.
It includes everything from purchasing, issuing and installing the SSL certificate on your server to preparing and converting your website URL & database to HTTPS. Once these steps are completed, taking some additional steps such as 301 redirects and updating your Google Analytics & Search Console will help protect your search engine rankings. Learn more about SSL’s and HTTPS here . If this sounds too complicated for you too handle, no problem, we are here to take care of the whole process for you!
Avoid the Not Secure Warning in Chrome: Get Started TODAY!
Stay ahead of the curve and learn more about the benefits of using SSL certificates for Google. Your customers will be thrilled to see the secure lock symbol every time they log on to your site, giving them peace of mind that their confidential information stays confidential. Contact us to get started toward securing your website, increasing website conversion and protecting your search engine rankings.
Securing your website or application with SSL (Secure Socket Layer) technology is the first step to winning the confidence of your users.
