HTTP to HTTPS Website Conversion

More Security– A major reason why it is important to be running over HTTPS is of course because of security! The reason you need an SSL certificate for e-commerce and other transactional sites is because they are processing sensitive information. For other sites, a big reason for going to HTTPS is the WordPress login page. If you aren’t running over an HTTPS connection, your username and password are sent in clear text over the internet. Anyone can sniff and capture WordPress logins over unsecured connections using a variety of free tools.

Better Referral Data– Another good reason to migrate is that the referral data is blocked in Google Analytics. If your website is on HTTP and you go viral on any HTTPS website, the referrer data will be completely lost and the traffic from the HTTPS website could end up under “direct traffic” (which is not very helpful). If someone is going from HTTPS to HTTPS, the referrer will still be passed.

SSL Builds Trust and Credibility–  To move to HTTPS, you need an SSL certificate. An SSL certificate builds trust and credibility with your visitors. Visitors tend to look for the green padlock on a website. This gives it “SSL trust”. It is important to let your visitors know you are a secure site and that their information will be safe.