Why Email Marketing Works
Despite what you may have heard, Email marketing is NOT dead and according to studies most people use their email DAILY.
Email marketing provides a a reliable form of communication between your brand and your customers. It is a cost effective smart solution for communicating with your audience, finding new customers and growing your business.
Here are some interesting Email marketing statistics…
- 91 percent of US adults like to receive promotional emails from companies they do business with. (MarketingSherpa)
- Email Marketing is almost 40 times more effective than Facebook, and Twitter combined in helping your business acquire new customers. (McKinsey)
- Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
- 86% of business professionals prefer to use email when communicating for business purposes.
- 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
Thinking about putting a newsletter or email campaign in place?
Take your marketing to the next level!…
Email continues to be one the best ways to reach out to your customers and potential leads. Planning out the perfect email marketing strategy for your business will ensure the best results. Last minute email marketing will not produce consistent results. Although you might adjust course sometimes if you need to speak about a new law, trend, or other time sensitive information, the basics of your email drops should be consistent and planned in advance. What you say in your email campaigns can depend on the season, market, trends or breaking news. Just be sure that your message offers value to the reader…they should always have a takeaway!
A few tips to help prepare your next email campaign:
- Quick e-mail message
- Keep the newsletter clear and concise
- Track email activity to determine the best time to send out your campaigns
- Know your audience – segment your audience and send custom content
- Be sure to include links to your website to help drive traffic (effective landing page)
- Have an Email marketing plan (schedule, content,etc)
Keep in mind… the most effective email campaigns send the right message at the right time to encourage action. Taking time to plan will keep your audience engaged so they are more likely to interact (instead of unsubscribing)!
Start communicating with your customers through email.
There’s a lot of opportunity to communicate with your customers!
Build excitement about an new product,upcoming event or special offer. Rewarding your customers is a nice gesture and it’s a great way to accelerate your marketing goals so everybody wins.
Are you ready to better your brand recognition, strengthen your customer relationships and boost sales? Let us go to work for you!… contact us for a free quote.
