Top 10 Content Marketing Trends In 2020
Do you know that content has quickly become a crucial part of an organization’s marketing strategy?
According to research from Omar Akhtar, a digital marketing analyst at Altimeter Group, 2018 was the first year where changes in content marketing were truly significant. He writes: “Companies are now using content to do more than create awareness or brand health. They’re using it to directly drive revenue, become more cost-efficient and personalize the customer experience. Which is to say, they’re using content marketing to do far more than marketing.”
Content marketing comes in many forms such as blogs, newsletters, videos, podcasts, infographics, and whitepapers, and it is one of the most creative and effective tools in marketing.
The content trend is only growing larger. With another year fast approaching, it is time to start analyzing what things went right in content marketing in 2019, what things didn’t work out so well, what things surprised us and what things we can expect in the months to come.
Keeping up with the latest trends in this field is one way to determine which form is most effective for certain campaigns and specific seasons.
Upcoming Content Marketing Trends In 2020 Inclued…
- Targeted content will make companies useful to customers
- Teams will be assembled to focus specifically on content
- Content marketing will become content selling
- Artificial intelligence will replace some content marketing agencies
- Brevity will become a big thing
- Content will need to be optimized for voice search
- The use of interactive content will rise
- Live video will dominate the content
- Content will be made an experience for consumers
- Writing skills will be pushed to the side
